Projects are always more fun with a pool… and POBY! Equipped with his custom encased Hasselblad, Poby spent hours underwater holding his breath while photographing three talented women for a Prostacyclin ad.

Given that Poby is an underwater pro, production was a breeze for he and his crew. While Poby was submerged 15ft below capturing images of his talent plunging into the water, his crew seamlessly took care of the details integral to an efficient shoot day.

When he did have time to come up for air he was working directly with his on-site post producer to share mock ups with the agency and client right then and there.

Needless to say everyone left the set very pleased, but only Poby left the set pleased and “pruny.”