No matter who goes home with a trophy on February 13, 2022, we know who the real winner is. Tom Hussey transforms brand building with his multifaceted digital campaign specifically created for the 2022 Big Game for Avocados from Mexico (AFM), now in a new partnership with eCommerce Acceleration platform MikMak. Titled “House of Goodness,” the AFM Digital Experience is hosted by former star quarterback Drew Brees who gives visitors a welcoming first-hand look into the “always good” world of avocados. Tom created the vibrant imagery and footage populating a virtual home featuring several unique spaces and experiences that consumers can navigate, including: taking a selfie with Brees, watching the brand’s Big Game TV spot, discovering new guacamole recipes, purchasing avocados directly at the many shoppable touchpoints across the platform and providing in-store QR codes that drive directly to the brand’s website.

Covering print, video spots, digital and in-store promotion, Tom’s innovative and integrated approach combines the best of brand performance using data, technology and lively visuals in a digital space. The campaign has been profiled in ADWEEK, Marketing Dive and other various trade/media outlets. Follow Tom for more updates and stories @tomhusseyphotography.

Click on Drew Brees below to Welcome You to the Big Game Kitchen

Click on the GUAC ZONE to see Drew Brees Welcome You to the Big Game Game Room