Poby recently traveled to South Africa with the team from Mono to shoot for Propel Fitness Water. Tasked with capturing athletes in action to convey the brands “Lyte Up Your Workout” tagline, Poby chose to cast personal trainers and fitness instructors he knew would have all the right moves to give him the variations and options he was looking for.
Since the final treatment of the images included a contrasted shadow against a colorful “sun-drenched” backdrop, Poby chose to shoot in studio to control the lighting environment and optimize the amount of shots he and his team could get done in one day.
This project was chock full of Poby’s personal production tricks and creative solutions and the end result was exactly what the agency and client had asked for, authentic athletes in motion prime to complete their routines with Propel.
