Doug Truppe Represents

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Carl Zapp: Sleek and Simple

Carl Zapp is a still life savant, he can take the simplest of objects and make them look sleek and heroic. Just take his latest project with Catch NYC, for example. The agency called on Carl to photograph a series of pipes in studio for UK based John Guest. The English company was in need of bold images to show off their superior products and got what they were looking for with Carl's presrciption for lighting and metiulous technique. These pipes, in all their simplicity, are in fact eye catching.