“Life is not about the finish line, it is about the journey.” That is the message behind this simple, yet beautiful commercial for SMITH Overtake Helmets from Venture Visuals. “The Pursuit,” as the spot is titled, quietly follows three cyclists on an expansive road in the middle of the desert at sunset as they pedals toward an endless adventure. Although this magic hour shot is what caught the client’s attention, Tom and his team used the day to provide various options for the ride including a morning spin through the fog and a climb up an incredibly steep hill. Controlling a shot of this size and in this environment has its challenges, but once again the Venture Visual team came to the table with solutions to match the clients budget and expectations.