Sporting a first-ever 10-speed transmission and a fearsome aluminum shell, the 2017 Ford F-150 is a wake-up call to every full-size truck out there. Ford turned to Venture Visuals to put this capable beast through its paces both on and off-road in Moab, Utah. With a dazzling new truck and a small arsenal of camera equipment, they were turning heads and tackling serious terrain, even with a trailer in tow.

Venture Visuals’ approach centered on the owners of Western Spirit Cycling, including Kip, their rip-roaring, ever-curious eleven-year-old. Each feature of the 2017 Ford F-150 received its own special stage, from the twin-panel moon roof to Pro Trailer Backup Assist—so easy even a pro mountain biker could use it!

They broke the Ford series down (don’t worry, the truck was fine) into three highly-addictive stand-alone episodes. This is branded entertainment at its finest; viewers are just as likely to head out to the Ford dealership as they are to book a trip to Utah.

BTS