Imagine. There’s a light at the end of the tunnel. You’re kitted, fitted and listening to the unmistakable soundtrack of 50,000 adoring fans. This is what every Trojan feels before entering USC's Los Angeles Memorial Coliseum. A battle is about to take place, the only caveats being that these sworn enemies are childhood friends, and those white flags don’t mean surrender, they mean it's on. Danger, glory and cold-filtered bragging rights are theirs for the taking.

Welcome to the world of Virtual Reality from our masters of the realm, Venture Visuals. When it came to creating content for the Coors Light XP app, the decision to use VR was particularly appropriate, as their forward-looking program grants super fans exclusive access to the people, places and gear they love. Coors Light now has the keys to offer insider-access, and that’s a campaign promise kept with the Venture Visuals technique — a lasting impression that always creates a reaction. Grab your smartphone and the Coors Light XP app to feel what it's like to play on the field and live out a dream.

Venture Visuals's approach to capturing VR is simple. Lead with the story, and let the technology (mind-altering as it is) follow suit. The camera sees everything: a 360 degree vision of a virtual world. VR storytelling is presented at its best — a collaboration between the director’s intent and the viewer’s will. Venture Visuals gives people something to talk about, and we love the way they walk the talk for an entirely new way to experience the brand.