Allscripts patient technology makes all things possible, especially in this fluid 60-second broadcast video, internet and print campaign from award-winning film director Peter Rodger.

Produced by Chris Lettley and EP Jim Evans of production company Untitled and working with creatives of Digitas Health New York, Peter captures the power and importance of Allscripts technology for caregivers and their patients facing critical situations with deep admiration and compassion in every cinematic image.

Shot at Woodhull Medical Center in Brooklyn with skilled casting by Stacy Gallo, we connect to all aspects of patients’ lives and emotions whether in the hospital, at a doctor’s office, at physical therapy or at home. Streamlined information and valuable statistics achieve efficient and flexible solutions tailored for individual patient behavior. Medical technology is injected subtly to show practicality integrated with privacy and grace for stories of success.

Peter makes it real—an authentic look and feel permeates every scene. Shining moments inspire and put a new face on health management and precision medical workflow with outreach programs, community care, rehabilitation and in-home services.

Peter gives tremendous thanks to the Untitled production team and Rep. Daria Zeliger, the remarkable talents of the Digitas Health New York creatives and Editor Val Lasser of Big Sky Edit. Allscripts – All Possible can be experienced here.