It’s a race against time and a race to get answers in the fight against illness and a better quality of life. No one shows that kind of drama better than award-winning photographer/director Peter Rodger working with BPD Advertising in their latest collaboration for HCA Healthcare. In his classic style of cinema verité and unique branding for the client, Peter documents moments of resolve, pulsing physical performance and individual human effort as HCA Healthcare teams show up, put patients first and tackle the hard work.

Days may be difficult or triumphant, but HCA Healthcare frontline workers step up to meet the challenges with compassion, fairness and respect. Every scene is a portrait of courage and commitment to show up, suit up and begin again. Peter gives us a front-row seat to the great race to cheer and support the HCA heroes in his latest 30-second spot airing now. See more of Peter’s latest work including his commercials, film, fine art and still galleries. And be sure to follow him @peterrodger as well.