Tom Hussey always captures eye-popping imagery, which works especially well for the branded promotion he recently shot for the new drug XIPERE. XIPERE treats Macular Edema associated with uveitis, a form of eye inflammation that affects the middle layer of tissue in the eye wall (uvea) when the immune system is fighting an infection.
To present the drug in a more entertaining light, Tom went over the top and did a nationwide casting call to find contortionists who could advertise the drug. In vibrant, colorful imagery, Tom captures bodies in action—bending, twisting and contorting themselves in shapes to mimic the structure of the ocular wall. It’s a visually elegant presentation targeting the efficacy of the drug in a natural and holistic way—easy on the eye you might say. The promotion is appearing now online at the XIPERE site and their Social Media. See more and follow Tom’s work @tomhusseyphotography.
