Working late and need a break?   We think Francesco Bittichesu can help with his award-winning campaign for Heineken/The Closer, a brand platform that  helps  address the growing work-life imbalance we face today. Heineken developed a functional gadget that closes work applications when cracking a beer, part of a push to address the growing  stress of   work and being “on call” all the time. People feel overloaded with work demands but can quickly unplug with the Heineken/The Closer. Snapp the cap off a Heineken and simultaneously shut down  work on your laptop. The Closer resembles a  traditional bottle opener bearing the Heineken branding.  The tech-enabled bottle opener  leverages Bluetooth technology to put nearby laptops on sleep mode. It helps workers to act responsibly and gives them the power to shut things down when they choose.

Francesco worked on the New York shoot with Publicis Worldwide, the lead agency on the project,  LePub Amsterdam, Milan and  producer  Joseph Falasca.  The Heineken® campaigns achieved an impressive 20 Lion wins, including 1 Gold, 7 Silver, and 12 Bronze. The Closer scored 1 Gold and 1 Silver in the Brand Experience & Activation category, 2 Silver and 1 Bronze Lions in Outdoor, as well as 2 Bronze in Direct and PR, respectively.

Client: Heineken/The Closer

Agency: Publicis Worldwide. LePub Amsterdam, Milan

Producer: Joseph Falasca,   https://josephfalasca.com/latest-commercials

Photographer: Francesco Bittichesu, New York Shoot, www.francescobittichesu.com

Click on Heineken/The Closer Below and Unplug The Workload