Director/Photographer Peter Rodger Steps Up to the Challenge with HCA Healthcare Campaign

Peter Rodger thrives at being able to tell a compelling story. In a pandemic world, it has never been more important to show reality with authenticity and emotion‑‑especially for healthcare‑‑at the forefront of this global battle.

Recently, Peter was asked to collaborate on a multi-platform campaign by BPD Advertising for client HCA Healthcare. BPD wanted imagery that not only dealt with the deadly virus on the clinical side but also showed the human aspect.  Peter’s award-winning cinematic style, sensitivity to his subjects and emotional impact on audiences have made him a director of choice for many BPD projects. He wanted to present the humanity and dedication of caregivers behind the HCA Healthcare mission during these challenging times—their promise of inclusion, fairness, compassion, respect for individuals and communities.

Exploring all walks of life in a thorough casting process, Peter found talent who could tell a story with their eyes and body language.  Shooting in Miami, he dressed a studio in four different hospital environments as well as used several domestic locations for families and volunteer workers. Working in black and white‑‑all elements in place and scenes lit for powerful drama‑‑Peter started shooting as a photojournalist.  Real moments, a glimpse of the soul behind each person’s eyes, even while wearing masks, bring the HCA Healthcare values to life:  teams stepping up, the impulse always to help and never giving up.

HCA healthcare workers in action. below. Be sure to check out Peter’s latest work including commercials, film and still galleries. Regular updates appear on Peter’s Instagram as well.

Jim Hughes Gives a Shot in the Arm to Iconic Imagery for Vaccination PSA Launch

Award-winning photographer/director Jim Hughes answers a “Call to Arms,” encouraging all Americans to vaccinate in a momentous PSA campaign for AdTechCares, partnering with the Veterans Coalition for Vaccination (VCV)—six leading veterans organizations building  trust in the vaccine—and Venables Bell+Partners.  

Jim did a fantastic job updating iconic imagery from the past with a twist.  From Rosie the Riveter to Smokey the Bear, Jim photographed a stunning series of portraits of masked people reflecting American diversity with a message of  public trust, a shared sense of duty to a larger cause—we’re all in this together. All kinds of arms across all industries get full vaccination with a simple call to action: “Don’t Wait. Vaccinate.” It is a commitment  to VCV’s equitable vaccine distribution to all communities. 

Billy for VCV

Alice for VCV

Julio for VCV

The striking creative has a strong network of mass market messaging  and will appear across broadcast, digital, social, video and Times Square out-of-home. Integrated media for this effort was donated by the Ad Council. The campaign is also profiled in the prestigious Communication Arts. Jim worked Pro Bono on the project and is honored to be part of this historic and largest mobilization effort in recent history to end the Covid-19 crisis.

Jim gives many thanks to the visionary creative talents at  Venables Bell + Partners/Lumberyard Productions including:  CCO Will McGinness, CD Matt Miler, CD Tyler Hampton and Integrated Producers  Michelle Wells and Veronica Seder. Also, a special mention goes to CMO Lorey Zlotnick of Team Rubicon, AdTechCares, and frontline healthcare heroes.

Huge thanks to Meredith Ott, founder at Alice Blue Production Studio, and her talented creatives Lena Pigareva for the amazing hand-painted portraits and  David Waraksa for the killer retro type design! Such a fantastic team!

Grace for VCV

Tyler for VCV

Sametta for VCV

Andy Goodwin Shows the Faces of Isolation and More

Andy Goodwin has posted  new  personal work from a series  called “Isolated.”  The first  8 portraits in the  gallery  are  of friends and neighbors  removed from their environments and living in isolation. “Isolated” is a good name for both the technique used and for the sense of isolation a lot of us are feeling these days. 

Andy  photographed everyone on his own, pushing a cart full of gear to the subjects’ homes and setting up a portrait in their backyards. The slight sense of background was added later in post using images from his stock library. Along with these striking portraits, there is more award-winning work from multiple projects shot pre-pandemic at his Personal Gallery and @goodwinphoto.    

From the series Isolated.

From the series Isolated.

Water Portraits- Shot prior to the pandemic, this award-winning series has been featured in Communication Arts and Creative Quarterly.

Water Portraits- Shot prior to the pandemic, this award-winning series has been featured in Communication Arts and Creative Quarterly.

Jim Hughes Is Honored By Luerzer’s Archive 2020/2021

Jim Hughes is thrilled  to be chosen once again by @luerzersarchive to be included in Luerzer's Archive 2020/2021 edition of the 200 Best Photographers World Wide. Five  of his  images were selected  for #200bestadphotographersworldwide. He shot this stunning image below of a cheetah in a safari reserve outside Durban, South Africa. Needless to say, social distancing just came naturally.  Congratulations to Jim.

Iimage of a scuba group observing Reef Sharks in Roatan, Honduras.

Image of a Caribbean Reef Shark in Roatan, Honduras.

A tradition among the natives of Dubai for hundreds of years, the Falconers are very much a mix of lifestyle and sport in the desert. It was amazing to see these trainers and their animals together.

Exploring where the desert meets the sea on Jumeirah Beach outside Burj Al Arab Hotel in Dubai - the fifth tallest hotel in the world. I saw this man filming me and I returned the favor.