ABOUT
JARED LEEDS
“I am the wisest man alive, for I know one thing, and that is that I know nothing.” – Socrates
I don’t really believe I’m the wisest man alive, but I try to approach my work as if I know nothing. I observe and listen more than I talk. I ask questions. I watch how people move. I’m adept at reading emotions, even when they aren’t so apparent on the surface. Empathy is a word that I think a lot about. I try to impart to my 11-year-old twin girls the importance of empathy, to varying degrees of success depending on how hungry they are. There is a lack of empathy in public discourse, more so than ever these days. I aim to counteract that in my interactions with people whether I’ve got a camera in my hand or not.
Whether it’s an intimate setting where it’s just me photographing one person or a large commercial production with a crew of 30 people, it comes down to connecting with people on the most basic human level. My strength as a photographer and director lies in my ability to put people at ease so they let their true self come through. This, in turn, leads to candid, intimate and emotionally revealing moments that propel the story forward.
Based in Boston, my team and I collaborate with creatives all over the world on large and small projects. When I’m not on set or shooting personal work, you’ll likely find me in the woods on my mountain bike creating scars that will last a lifetime, hacking away at my guitar or trying to convince my children that I do know everything as my interior designer wife rolls her eyes.
SELECT CLIENTS:
Abelson Taylor / Alere / Arnold / Beacon Capitol / Blue Cross Blue Shield / Brigham & Woman's Hospital / Boston Medical Center / Brown University / Cambridge Bio Marketing / Citizen's Bank / CVS / Dartmouth College / Discover / Eaton Vance / Eleven Inc. / Embecta / Fidelity Investments / The Federal Reserve Bank of Boston / Forbes Magazine / Harvard Business School / Harvard Law School / Hasbro / Hill Holliday / John Hancock / Kamik / Martha Stewart Magazine / Men's Health / Money / Newsweek / The New York Times / People Magazine / Scientific American / Simon & Schuster / Smithsonian / Sunovian / Syneos Health / Technology Review / Tufts Health Plan / UniFirst / UPPABaby / Vanguard Investments / Women's Health / UPS /
RECOGNITION:
American Photo / APA Awards / Graphis Annual / International Color Awards / Luerzer's Archive 200 Best Ad Photographers /